IWSC Insight Series
The IWSC Insight Series shares market research and industry analysis on products, services, companies, markets. We aim to help answer key business questions and assist decision makers in achieving business objectives.
The IWSC is a global wine and spirits community, focused on people and expertise. Our mission is to champion the best wine and spirits from around the world by taking a personal approach to our partners’ needs.
IWSC Supermarket & Large-scale drinks specialists
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- Introduction to Supermarkets & Large-scale drinks specialists (1:04)
- Intro to article 1 - the importance of knowing / identifying your consumer (0:54)
- Article 1 – the importance of knowing and identifying your consumer
- Video 1 - the importance of USP / marketing messages (19:52)
- Intro to article 2 - why share price & volume information? (0:48)
- Article 2 – why share price & volume information?
- Video 2 - achieving on-shelf stand-out in a retail environment (10:12)
- Intro to article 3 - constructing commercial proposals (0:53)
- Article 3 – constructing commercial proposals
- Intro to article 4 - sampling (0:48)
- Article 4 – sampling
- Video 3 - shelving constraints (11:21)
- Video 4 - achieving stand-out in the stock room (10:20)
- Intro to article 5 - proactive information sharing (0:52)
- Article 5 – proactive information sharing
- Intro to article 6 - effective communication (0:57)
- Article 6 – effective communication
- Final video for Supermarkets & Large-scale drinks specialists (0:56)
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